Digital Strategy
It all starts with strategy. You're simply throwing tactics at a dartboard and hoping you hit the bullseye without that. We make sure every decision and recommendation we make is based on a sound digital strategy. A strategy based on research and not marketing BS or agency arrogance. Why? Because we're looking to drive your business forward.
Content Marketing
Ever heard of a persona? A customer journey map? If you haven't, no problem. But they sit at the core of content marketing. Until you know what information your customers want and need, you won't be able to build an effective content strategy. That's where we come in. We'll get to understand your customers so that we can make darn good and sure your site content and messaging hits the mark for optimal appeal and engagement.
SEO
Lots of agencies talk a good game, but do they deliver? And, at what cost? At Hawkeye, we'll conduct an initial audit to see how well your current program works. Don't have an SEO program? No sweat. Our audit will get you moving in the right direction. We'll identify potential performance issues with your current site and make recommendations for improving your organic search rankings and attracting more visitors to your website.
Paid Search
Sometimes organic search engine optimization or (SEO) isn't enough. Paid search campaigns can help boost traffic volume and generate quality leads. We can create an integrated program that combines organic search with paid search to amplify your impact and get results. And, we'll monitor your program and make adjustments along the way to ensure
Social Media
Less is more. You don't have to be everywhere. But where you need to be is where YOUR CUSTOMERS ARE. We get to know your customer base so that we can make intelligent decisions, yes intelligent decisions, about the social channels they frequent. We select only those channels where we can make an impact and forget those where we can't connect. Greater focus means more results. And we can even use paid advertising channels to boost your exposure even more.
Website Design & UX
If your customers can't find what they're looking for, what's the point? It's vogue to use templates to reduce costs and launch sites more quickly, but you still need to deploy templates effectively to make sure you address customer pain points and answer their questions. We'll get to know your customers to make sure they walk away from your site knowing just how you can help them. And we have the development expertise to make necessary updates for less.