Digital Marketing Services
Digital Marketing Services to Transform Your Small Business
Companies everywhere are pushing digital transformation. What about you? Do you have a digital marketing plan? Are you using digital to its best advantage to deliver better customer service? Are you using data to understand better your customers and how your digital marketing efforts connect with them? If you're not comfortable that you're on the right track, ask yourself why.
Our digital agency helps local SMBs in Harrisburg, Lancaster, York, and Lebanon with the full array of digital marketing services, from strategy and content marketing to search engine optimization and social media. More importantly, we deliver results. All of our clients, for example, rank number one or two in search rankings.
Find out how we can help you take advantage of what digital transformation offers.
Digital Strategy
It all starts with strategy. You're simply throwing tactics at a dartboard and hoping you hit the bullseye without that. We make sure every decision and recommendation we make is based on a sound digital strategy. A strategy based on research and not marketing BS or agency arrogance. Why? Because we're looking to drive your business forward.
Content Marketing
Ever heard of a persona? A customer journey map? If you haven't, no problem. But they sit at the core of content marketing. Until you know what information your customers want and need, you won't be able to build an effective content strategy. That's where we come in. We'll get to understand your customers so that we can make darn good and sure your site content hits the mark.
SEO
Lots of agencies talk a good game, but do they deliver? And at what cost? We'll deliver for you and won't break the bank. First, we conduct an initial audit to see how well your current program works. Don't have an SEO program? No sweat. Our audit will get you moving in the right direction. Next, we'll identify potential issues with your current site and plug those holes to improve your organic search rankings and drive sales.
Paid Search
Sometimes SEO isn't enough. In fact, it usually isn't. You need to layer in additional tools to push traffic. So we'll create an integrated program that combines organic search with paid search to amplify your impact. The more traffic you generate, the more sales you can expect. And we'll monitor your program aggressively to make sure we make the proper adjustments for you.
Social Media
Less is more. You don't have to be everywhere. But where you need to be is where YOUR CUSTOMERS ARE. We get to know your customer base so that we can make intelligent decisions, yes intelligent decisions, about the social channels they frequent. We select only those channels where we can make an impact and forget those where we can't connect. Greater focus means more results. And we can even use paid advertising channels to boost your exposure even more.
Website Design & UX
If your customers can't find what they're looking for, what's the point? It's vogue to use templates to reduce costs and launch sites more quickly, but you still need to deploy templates effectively to make sure you address customer pain points and answer their questions. We'll get to know your customers to make sure they walk away from your site knowing just how you can help them. And we have the development expertise to make necessary updates for less.