What AI Search Looks Like in Practice
Modern search doesn’t just rank pages. It interprets brands. AI platforms are now the gatekeepers of visibility.
In AI search, you compete not just for clicks and rankings, but for trust, citations, and recommendations from AI and search engines.”
Here’s how this shift shows up in real searches.
SEO
Someone searches: “personal injury lawyer near me.” Your website appears in the results, and they click through.
AI Search
Someone asks ChatGPT: “What should I do after a car accident?” The AI generates an answer and highlights a small set of trusted sources.
In AI search, you compete for trust, citations, and recommendations.
Why Some Businesses Get Cited, and Others Don't
AI systems evaluate authority across your entire digital presence. They look for:
- Clear, consistent expertise
- Structured content that they can understand and reuse
- Cross-channel trust signals that confirm credibility
This is why rankings alone no longer tell the full story.
You can rank #1 on Google and still be invisible in AI-generated answers. To get cited, your content and brand signals must align with how these systems evaluate trust.
HOW WE MAKE YOU THE ANSWER IN SEARCH
SEO: Get Found
Traditional search optimization that delivers proven rankings and traffic.
AEO: Become the Answer
AEO optimizes content so AI systems surface you as the direct answer.
We structure your content so search engines and AI tools can extract, summarize, and cite it in featured snippets and AI-generated answers.
Example: ChatGPT cites a law firm when someone asks ChatGPT what to do after a car accident, or who the best attorney is in their area.
GEO: Build Authority
GEO optimization focuses on visibility in generative AI results and recommendations.
We strengthen your credibility across the web, so AI tools trust your brand and recommend you as a source.
Position yourself as the expert AI tools trust and recommend.
A Visibility System
Together, SEO, AEO, and GEO form a complete visibility system. This system ensures your business is discoverable, trusted, and consistently surfaced across both traditional search and AI-generated results.
When your content is visible in AI search, you won't just see ranked pages. You'll see direct trust signals and authoritative citations. and higher-quality demand coming from the platforms where customers ask questions.
Additionally, when these three layers work together, visibility compounds.
You’re not just showing up in search results. You’re becoming the trusted answer across the platforms your customers use.
That’s what Brand Engine Optimization (BEO) is built to do.
For a deeper explanation of this framework and how the layers work together, this article provides a clear breakdown.