Hawkeye Digital Marketing
Hawkeye Digital Marketing
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    • SEO
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  • Home
  • About
  • SEO
  • AI Search
  • Digital marketing
  • Contact Us
  • Testimonials

SEO: We Drive Rankings and Search Visibility

SEO still works. When done correctly, it remains one of the best long-term growth investments a business can make.


We deliver SEO services that improve rankings, increase qualified traffic, and strengthen visibility across today’s search landscape. That includes Google AI Overviews and other AI-driven platforms.


If you want rankings, we’ll get them. But we also build the bigger visibility system behind them. 


Our SEO agency serves small and mid-sized businesses in Harrisburg, Lancaster, York, and Lebanon, PA. 

Get an SEO Audit

SEO Isn’t Dead. It’s Just Evolving.

Search keeps changing. But SEO isn’t going away. It’s actually becoming increasingly important because search engines are still built on a single core need: trusted information.


SEO remains the foundation. But today it also has to support AI search to target Google AI Overviews, ChatGPT, Perplexity, and other AI-driven platforms.


What’s changed is how visibility works.


Google is increasingly answering questions directly in the search results. AI search tools shape decisions before someone ever clicks a website. Rankings still matter. But rankings alone don’t guarantee visibility anymore. 


Modern SEO isn’t just about traffic. It’s about visibility, credibility, and being chosen.


SEO still drives discovery.
But AI is changing what gets selected. 

Man at a laptop with graphic overlays; AI search

We Get Results for Clients

SEO results don’t come from posting random blogs. They come from building clarity and consistency across an entire website


That’s exactly what we’ve done for brands competing in highly saturated markets that include Big Box companies.


The numbers don’t lie.

Our Clients Outperform Big Brands in Search Visibility

EarthBox®

Root & Vessel®

Root & Vessel®

Chart showing EarthBox visibility rating vs big brands. EarthBox tops Amazon & Home Depot

Root & Vessel®

Root & Vessel®

Root & Vessel®

HOW WE INTEGRATE SEO WITH AI SEARCH VISIBILITY

Today, visibility depends on whether AI-generated summaries and recommendations include your business.


Google AI Overviews, ChatGPT, Gemini, and Perplexity don’t rank pages the way traditional search does. They assemble answers from sources they recognize and trust. 


That’s why modern SEO has to support:

  • Content that’s structured for extraction and summarization
  • Clear brand messaging across multiple pages
  • Entity clarity (what you are, what you do, and what you’re known for)
  • Repetition and consistency that reinforce expertise
  •  Authority signals (links, citations, reviews, and trust indicators) 


SEO is still the foundation. But now it’s part of a search stack that includes AEO and GEO.


That integrated visibility system is what we call Brand Engine Optimization (BEO). 

Image of touch screen options showing AI tools including Gemini, Copilot, Perplexity, ChatGPT, and C

What’s Included in Our SEO Services

We provide SEO services tailored to your industry, market, and competition. Our SEO specialists help professional service firms, e-commerce brands, and consumer goods companies improve visibility and generate qualified leads. 

Technical SEO

Site audits, performance improvements, indexing support, crawl optimization, and structural cleanup.

On-Page SEO

 Title tags, metadata, headers, page structure, internal linking, and content optimization.

Local SEO

 Google Business Profile optimization, map visibility, location-based targeting, and local landing pages.

Content Strategy & Development

Topic planning, blog strategy, pillar content, and site-wide topical authority building.

AI Search Optimization

 Content structuring for AI extraction, featured snippets, and inclusion in AI-generated summaries. 

Authority and Trust Signals

Competitive analysis, authority-building recommendations, and strategies that improve long-term trust and relevance.

Ready to Improve Your Rankings and Visibility?

If you’re serious about growth, SEO is still one of the most reliable ways to build long-term demand.


But modern SEO requires more than keywords. It requires structure, consistency, and signals of authority that search engines and AI platforms can trust.

get an seo audit

Frequently Asked Questions

Please reach us at denny@hawkeyedm.com if you cannot find an answer to your question.

SEO is a long-term asset, but the right foundation produces momentum quickly. 


Most businesses see measurable progress within 3 to 6 months, depending on competition, website condition, and the level of execution. In highly competitive markets, the biggest gains often take 6 to 12 months as authority builds and rankings stabilize. 

You can expect a structured SEO program focused on both rankings and long-term visibility. Most campaigns include:


  • Monthly performance reporting and visibility tracking
  • Keyword and competitor monitoring
  • Technical SEO improvements and site optimization
  • On-page SEO updates and content refinement
  • Content strategy recommendations to build topical authority
  • Internal linking and site structure improvements
    Authority and trust signal improvements
     

Our goal is simple. Improve rankings, strengthen credibility, and increase the likelihood your business gets chosen in both traditional and AI-driven search.

Traditional SEO is focused on rankings and traffic. AI-driven visibility is focused on inclusion.


Google AI Overviews, ChatGPT, Gemini, and Perplexity don’t just rank pages. They assemble answers from sources they recognize and trust. That means businesses can rank well and still get overlooked if their content lacks structure, clarity, and authority signals.


SEO still drives discovery. But AI is changing what gets selected.

No, and you should be cautious of anyone who does.


Competition, algorithm changes, and market behavior influence search results. 


What we do guarantee is a disciplined SEO process built around technical performance, content structure, and authority signals. They consistently improve rankings and long-term visibility.


That said, our track record speaks for itself. 

Yes. SEO is still one of the strongest long-term growth investments a business can make.


But SEO has changed. Today, ranking well is only part of the goal. The bigger question is whether your business gets included in AI-generated answers, summaries, and recommendations. 


That’s why we integrate SEO with an AI search visibility strategy.

Most SEO companies focus on rankings and traffic. We focus on building visibility systems that improve rankings and increase inclusion in AI-driven search. 

We track performance beyond traffic alone, including:


  • Keyword rankings and top 10 coverage
  • Organic traffic growth
  • Visibility vs. competitors
  • AI mentions and citations
  • Authority signals and trust indicators
     

Because in modern search, being seen matters as much as being clicked.

Hawkeye Digital Marketing 

304 S Mount Pleasant Road, Lebanon, PA 17042
Phone Number:-717-304-9642

www.hawkeyedm.com

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