AI SEARCH IS ALL ABOUT YOUR BRAND
When those three elements work together, they point to one thing—your brand.
Not keywords.
Not random blog posts.
Not one-off tactics.
BEO synchronizes those three layers into one cohesive system that strengthens your brand as the entity behind the content.
Because in AI search, the brands that win aren’t the ones publishing the most content. They’re the ones AI understands and trusts enough to recommend.
That’s Brand Engine Optimization.
AI MENTIONS ACROSS MAJOR PLATFORMS
AI search visibility over the last 30 days for Root & Vessel, measured across Google AI Overviews, ChatGPT, Gemini, and other AI search environments.
This is Brand Engine Optimization in action.
How Brand Engine Optimization Works
BEO works by aligning structure, clarity, and authority around one central focus: your brand.
It starts by strengthening how your business is defined online. That means clarifying what you do, who you serve, and what you want to be known for across your website and digital footprint.
Next, your content is structured to be clearly interpretable and reusable by AI systems. That includes improving:
- How key topics are explained
- How answers are formatted
- How supporting content reinforces your core expertise
Finally, authority signals strengthen across the web. Reviews, citations, consistency across listings, and third-party references all contribute to how confidently AI platforms evaluate your business.
When those layers align, your brand becomes easier for search engines and AI systems to understand, categorize, and trust.
And when AI understands and trusts your brand, visibility compounds.